When we began working with Heaphy they already had a work-in-progress logo and label design inspired by the flora and fauna of the region and the unusual popularity of Hawaiian shirts among its residents. But a logo and label don’t constitute a brand.

Our task was to shape Heaphy into a fuller brand identity in a way that could help put Nelson firmly on the map for wine buyers and consumers alike. We worked to get to the core ethos of the brand and the region to position Heaphy in a very distinct space versus its competitor set. New Zealand wine brands tended to play things fairly safe and Heaphy was unwilling to follow suit.

From there we built out the brand identity, developed photography and film guidelines and Heaphy website, to give the brand the platform it needed to capitalise on its new position. This is a celebration of how Heaphy’s wines feel in the glass as much as it is a recognition of their place of origin.